About Us : Sugar Cookie Open
The Sugar Cookie Open, which partners with Fishing For Freedom Quincy a 501(c)(3) non-profit, is dedicated to honoring, supporting, and giving back to first responders, veterans, and their families. What began as a small group of friends combining their love for golf and community service has grown into one of the region’s most anticipated charitable events. Each October, our two-day event brings together golfers, sponsors, and supporters for an unforgettable blend of fun, camaraderie, and purpose. The tournament features unique challenges—like our signature Sugar Cookie Hole—alongside a keynote dinner that inspires and uplifts. From exciting raffles to memorable stories from heroes in our community, every moment is designed to connect people to a cause that matters. Since our founding, we’ve raised over $97,000 for local and national organizations serving veterans and first responders. Past beneficiaries include Fishing for Freedom, Quincy Fire Department, Adams County Sheriff’s Department, the Illinois Veterans Home, and PGA HOPE Quincy.
Our Mission To rally our community through sport and fellowship in order to provide financial support, recognition, and gratitude to those who serve and protect.
Our Values
Service – We honor the sacrifice and commitment of our heroes.
Community – We bring people together for a greater good.
Integrity – We ensure transparency and accountability in all we do.
Fun with Purpose – We believe giving back can be impactful and memorable.
Why “Sugar Cookie”?
Our name is inspired by the Navy SEAL training term for perseverance—when things get tough, you dig in, embrace the challenge, and keep going. It’s a reminder that the journey may get messy, but the reward is worth it.
Join us in making a difference—one swing, one story, and one cookie at a time.
"The Sugar Cookie Open is a special way to share in certain military traditions - specifically those of the Navy SEALs, honor the men and women who have made the ultimate sacrifice, and give back to military veterans and first responders in the local community all while having a lot of fun. The Sugar Cookie Open brings in Navy SEALs from across the country and affords people like me, who didn't serve in this capacity, the opportunity to share in discussions with them and hear their stories about their life experiences. In addition to the option of playing one hole Navy SEAL style, or while wet and sandy, there is also an option of shooting an AR-15 that's been modified to 'shoot' a golf ball and use that shot in place of a drive. This golf tournament is like none other and is something I look forward to each year."
— Rex Schulz MD, Medical Director, Blessing Hospital Laboratory
"The Sugar Cookie Open is truly unique. It is like no other golf event I've ever heard of or attended. Yes, it's your standard 18 hole scramble but with a twist. The name “Sugar Cookie” comes from some Navy SEAL training where they get wet and covered with sand while dressed in full gear and then have to train rigorously. The twist is that at this tournament the golfer has the option to get doused with a fire truck hose, roll around in a bunch of sand, then run to the tee box and try and hit a golf ball on the green. Risk embarrassment? Yes! A lot of fun? Yes! Memory of a lifetime? Yes! All while supporting something that is the perfect blend of honoring tradition while giving back to veterans and first responders”
— Ben Van Ness, WGEM